Performable
This week Bob and Pat talk with David Cancel, CEO of Performable, a web analytics firm. Web analytics has become a very sophisticated business, with Performable, for example, being able to show you data, revenue, and conversion rates between different social media referrers, track customer lifetime visits, conversions and revenue, let you “reverse engineer” which pages of your site converted a visitor to a customer and even make specific recommendations on how to improve the process.
David explains how a large company, or a startup, can effectively use web analytics, avoid the creepiness factor, and produce actionable information form their web data.
And we’re all moved into WPEngine! Please email me if you find a bug.
Tired of being stuck in neutral in your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.
A quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. InfluAds.com – ads for startups by a Startup.
Download Show #89 here: Show #89 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh blogs at 47Hats, is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley blogs at PatrickFoley.com, is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com
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