Robbin Block, author, speaker, and consultant.

Marketing strategist, author, speaker and corporate renegade, Robbin has been evangelizing the benefits of marketing strategy for over 25 years. Part geek, part creative, she combines the best of traditional and new media like nobody’s business. She’s given hundreds of engaging and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism. She’s also the author of Social Persuasion: Making Sense of Social Media for Small Business.

What is Social Persuasion: Making Sense of Social Media for Small Business?

A practical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn:

• Where social media fits into a business and marketing strategy
• How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
• Why you may not need your own blog, but could use a Facebook page
• How to make the most of your time and resources to reach your goals
• Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools:

• Strategies and tactics to put into practice immediately
• Step-by-step instructions for finding niche social sites
• Time saving tips
• Hundreds of low and no-cost online resources and how to use them
• Glossary of key marketing and social media terms

Video

Contact Info

BlockBeta Marketing site.

Social Persuasion: Making Sense of Social Media for Small Business.

BlockBeta Marketing on Facebook.

Robbin Block on Twitter.

Interview questions:

• So how does a new business, a startup, decide which social network they should spend time on?
• For a bootstrapping startup, can active social network involvement take the place of traditional marketing?
• How do you do social networking and still get everything you have to do, done?
• So what should “marketing” mean to a startup?
• Is it even possible to approach social media with a “plan”?
• What’s the “blind spot” for startups when it comes to marketing?
• Can a bootstrapping startup skip doing a blog and just do marketing via Facebook or some other network?
• How do you measure, or justify, in a new company time spent on social networks?

(Interview set for Jan. 24, 2011, Show date: TBD)

What would you like to ask Robbin?