SSP 3.10: Content Marketing for Startups, Part 2

Content Marketing – when done right – can bring your startup huge numbers of people interested and attentive to what you have to offer. This week, in Part 2, Bob and Patrick talk about the specifics of how to get started, what to do if you really don’t like writing and other tactical approaches.

Links:

SSP 3.8 Josh Linkner

Bob and Patrick speak with Josh Linkner – founder, VC, and author of Disciplined Dreaming about creativity. You CAN learn to be creative! [repeat episode]

Links:

3.7: Lena Ramfelt

Bob and Patrick speak with Lena Ramfelt – startup mentor, teacher, and co-author of Gear Up – to figure out what makes a business successful.
Gear up

SSP 3.6: Funding Options

Bootstrapping, crowdfunding, angel/VC … when is each option useful? Bob and Patrick discuss these options along with specific examples, including moraware.com, wpengine.com, varsitynewsnetwork.com, bluemedora.com, modustri.com, basecamp.com, and more.

SSP 3.5: Mike Taber, author of The Single Founder Handbook

Bob and Patrick speak with Mike Taber, successful solopreneur, author of The Single Founder Handbook, and co-founder of the Micropreneur Academy.

Link: The Single Founder Handbook

SSP 3.2: Jason Swett, Snip Salon Software

This week, Bob and Patrick interview Jason Swett, founder of Snip Salon Software on how to build a side business into a startup, finding what your startup should deliver and more!

Links:

And as a reminder, while Patrick has left the warm embrace of Microsoft, I’m still sponsoring startups for Microsoft Bizspark. Drop me a line at bob.walsh@47hats.com if you want in. No guarantees, please no xbox script kitties, and since I don’t work for/get paid by MSFT I have limited influence. On the other hand as of Thursday; September 24, 2015, 394 startups I’ve recommended have been approved for BizSpark..

Never say never: We Are Back!

I’m pleased – and you will be too – to announce The Startup Success Podcast has been reanimated and is alive once more! Join me, Bob Walsh, and my dynamic cohost, Patrick Foley, as we dig deep each week into the issues, ideas, problems and solutions that matter to you, startup founders. We will be concentrating on the challenges and realities of self-funded startups, but will be also delving into the funded world from time to time.

Got a story to tell? Let us know! We’re especially looking for startup founders who’ve paid their dues, taken their knocks and want to share their hard-earned insights with other founders.

Patrick and I want to be the best 30 minutes you spend learning new things, gaining new perspectives and seeing the road ahead for your startup each week. Let us know who we should talk to!

#151 – Show #40: Derek Sivers, CDBaby and MuckWork

The Startup Success Podcast

The Startup Success Podcast

This week Bob and Pat talk with Derek Sivers, founder of CDBaby about creating and then selling CDBaby, his extremely successful approach to business, knowing when to sell, knowing what to start and more. This is one interview you don’t want to miss!

Bob sounds off aboout one useful way to tap the infamous Law API and Pat covers what Microsoft is doing now for LAMP startups and makes the case for open source developers to take a fresh look at Microsoft.

(Note: The Startup Success Podcast is currently in reruns. This was, show #40, was originally released October 7, 2009.)

Download Show #151 here: Show #151 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Please review it on iTunes: we need your feedback!

Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com

Show Notes:

URLs mentioned in this episode of the Startup Success Podcast:

Show #110: Isaac Garcia, CEO of Central Desktop

Isaac Garcia, CEO of Central Desktop

This week, Bob and Pat talk with Isaac Gracia, CEO of Central Desktop, an industry-leading cloud-based social collaboration platform for businesses.

Isaac fills us in on how Central Desktop grew from two founders to a company with 60 employees, what their secret weapon for winning business in the competitive social collaboration space is, and why startups need to avoid the allure of Enterprise consulting.

Isaac also talks about Central Desktop’s SocialBridge, and how creating a vertical business/code interface for creative agencies while still maintaining one codebase is a powerful way of extending an open, helping hand from a horizontal web app to a vertical segment.

And, at the top of the show we also talk about Patrick’s new position within Microsoft – and what you get out of it.

Tired of being stuck in neutral in your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.

Download Show #110 here: Show #110 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh blogs at 47Hats, is on Twitter at @bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley blogs at PatrickFoley.com, is on Twitter at @patrickfoley or you can email him at patrick.foley@microsoft.com

Guest Page

Isaac Garcia’s Guest Page.

Relevant Links:

Central Desktop
SocialBridge: A Collaboration App Built for Creative Agencies (Gigaom)
SocialBridge

Show #109: Michael Nusimow and Daniel Kivatinos of Drchrono

Michael Nusimow (right) and Daniel Kivatinos

This week, Bob and Pat talk with Michael Nusimow and Daniel Kivatinos of Drchrono – an iPad Electronic Medical Records App that is plugged into and taking advantage of the new realities of healthcare.

Michael and Daniel talk about how tying Drchrono to the iPad dramatically changed the game for them and how new federal incentives for medical practices are turning traditionally healthcare late adopters into early, richer, adopters.

Daniel and Michael – graduates of Y Combinator – candidly talk about which of their marketing techniques work, how to be press-friendly, how to punch above your weight compared to enterprise companies, the secret to getting into Y Combinator, and why Y Combinator matters.

(Apologies for the two-week hiatus in the show;  sometimes you have to stop, pause and get ready for a big leap – more about this soon!)

Tired of being stuck in neutral in your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.

Download Show #109 here: Show #109 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh blogs at 47Hats, is on Twitter at @bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley blogs at PatrickFoley.com, is on Twitter at @patrickfoley or you can email him at patrick.foley@microsoft.com

Video

Relevant Links:

Drchrono – the iPad will see you now
Government Incentives for EHR Adoption
Drchrono blog.
Show #24: Medical practice startup Dr. Chrono