This week, Bob and Pat talk with the founders of a Greek children’s educational mobile app company, Anlock.
George Karavias and Dimitris- Ilias Gkanatsios clue us in on the specifics of successfully selling mobile apps for both Apple iPhone and Windows Phone 7 (they passed on Android – too hard to monetize), which of five marketing tactics work, and selling into 31 countries.
We also dig into the story behind their post: Windows Phone is currently FIVE times more profitable for us than the iPhone, as well as what mobile customers are like, localizing apps, dealing with both Apple and Microsoft, defining a tablet strategy, and lots more.
Want 2012 to be the breakout year for your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.
Play it now!
Download Show #126 here: Show #126 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh blogs at 47Hats, is on Twitter at @bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley blogs at PatrickFoley.com, is on Twitter at @patrickfoley or you can email him at patrick.foley@microsoft.com
Relevant Links:
Anlock.
Windows Phone is currently FIVE times more profitable for us than the iPhone.
Anlock on Facebook.
Flurry – mobile analytics.
Microsoft Platform Ready.









