Startup newsmakers grilled weekly for your benefit
Content Marketing – when done right – can bring your startup huge numbers of people interested and attentive to what you have to offer. This week, in Part 1, Bob and Patrick talk about the ins and outs of exactly what is content marketing, how do you as a self-funded startup make content marketing work, and some of the pitfalls to avoid.
Links:
Both Pat and I are out sick this week: a perfect time to visit the Startup Success Podcast Archives and share an interview we did a while ago with with Isaac Garcia, founder of Central Desktop (centraldesktop.com).
Most would be founders spend part of their journey consulting… Bob and Patrick discuss their experiences and lessons learned about the ups and downs of this approach.
The Startup Success Podcast
The Startup Success Podcast is officially off the air! I’ve migrated the site to a new longterm home where startup founders who may have missed our 140+ interviews the first time around can listen in. Pat has moved on from Microsoft to start consulting for a major non-profit; I’m working on a couple of web apps.
We’d both like to thank all of our guests for freely letting us interview them, but most of all, we’d like to thank all of the SSP listeners whose words of encouragement, praise and well-earned criticism kept us going for nearly 3 years.
Pat can be found at patrickfoley.com and I’ll continue on at 47hats.com.
Be seeing you!
Ash Maurya
This week, Bob and Pat re-interview Ash Maurya about his new ebook Running Lean (promo code: RL47HATS for 30% off).
Running Lean is exactly the book you need to build a startup using the Lean Startup approach. It’s a book packed with specifics on what to do, when to do, and why.
Ash walks us through the book’s companion web app, Lean Canvas, a great single screen process and display of everything you – or your investors – need to understand about your business model, your market/product fit, and more.
Whether you buy into Lean or not, Ash has some truly excellent and actionable advice for funded and unfunded startup founders alike.
Tired of being stuck in neutral in your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.
(Note: The Startup Success Podcast is currently in reruns. This was, show #107, was originally released April 20, 2011.)
Download Show #153 here: Show #153 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh blogs at 47Hats, is on Twitter at @bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley blogs at PatrickFoley.com, is on Twitter at @patrickfoley or you can email him at patrick.foley@microsoft.com
DC Lean Startup Circle with Ash Maurya from Frank Gruber on Vimeo.
The Running Lean site
Ash Maurya’s blog
Follow Ash Maurya on Twitter.
Previous interviews here:
Show #81 Ash Maurya: Effective Startup Market Research
Show #82 Ash Maurya: the one person lean startup
The Startup Success Podcast
This week Bob and Pat interview Rob Walling, serial startup founder, creator of the Micropreneur Academy and author of Start Small, Stay Small: A Developer’s Guide to Launching a Startup.
Rob explains how micropreneurs – self-funded software founders – can do and should do market research, concrete things your startup should focus on, why Digg is not your friend, and why email – yes, email! – may be your best friend.
Tired of being stuck in neutral in your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.
Show #81 Ash Maurya: Effective Startup Market Researchss152.mp3″>Show #152 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com
URLs mentioned/relevant to this show:
The Startup Success Podcast
In show #150 Bob and Pat interview one of the foremost authorities on understanding and shaping user experience, Lou Carbone. Why do people love Apple and hate cable companies, smile and recommend your startup to strangers or not go for your application although everything works? It’s all about the way your software and your company makes people feel and what they experience interacting with you and your product.
This is hard stuff for developers to get their heads around, but it’s critical to understanding what affect your products will have on your customers. We had a good talk with Lou, so no startup tool this week.
(Note: The Startup Success Podcast is currently in reruns. This was, show #19, was originally released March 17, 2009.)
Download Show #150 here: StartupSuccess150.mp3 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Please review it on iTunes: we want your feedback!
Bob Walsh is on twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley is on twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com
URLs mentioned in this episode of the Startup Success Podcast:
The Startup Success Podcast
Bob and Pat interview David Allen, creator of the Getting Things Done ™ methodology on what GTD can do for you and your startup. If you are feeling overwhelmed by all the projects, tasks, and emails you need to manage to successfully build your product and startup, this show is for you.
We focused in this interview on how to apply GTD to the common problems startups face: coping with email, beating your project/task list down to actionable next steps, how and what a Weekly Review is and how it keeps the process going, what tools and technology David uses and much, much more.
David is a very highly sought productivity consultant and speaker and is the author of the business bestsellers Getting Things Done: The Art of Stress-Free Productivity, Ready for Anything: 52 Productivity Principles for Work and Life and most recently Making It All Work: Winning at the Game of Work and the Business of Life.
(Note: The Startup Success Podcast is currently in reruns. This was, show #55, was originally released February 10, 2010.)
Download Show #149 here: Show #149 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com
URLs mentioned/relevant to this show:
SnapEngage (Video)
In this show Bob and Pat interview Jerome Breche, cofounder of SnapEngage, an instant IM system for creating conversations between you and visitors presently on your site.
Jerome explains the unmet need behind SnapEngage, why SnapEngage is highly integrated with other online services, and more.
(Note: The Startup Success Podcast is currently in reruns. This was, show #94, was originally released January 12, 2011.)
Tired of being stuck in neutral in your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.
Play it now!
Download Show #148 here: Show #148 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh blogs at 47Hats, is on Twitter at @bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley blogs at PatrickFoley.com, is on Twitter at @patrickfoley or you can email him at patrick.foley@microsoft.com
URLs mentioned/relevant to this show:
The Startup Success Podcast
This week Bob interviews Victoria Ransom, co-founder of Wildfire Interactive. Wildfire is in the business of designing interactive Facebook promotions and contests for large companies, small firms and startups.
Victoria does an excellent job explaining what Facebook can do for your startup, what it’s going to take to get sales results out of social media interaction, the phases of interaction your startup will go through building its social network and lots more. If you want to a clear social media roadmap for your startup, listen to this interview. Three times.
(Note: The Startup Success Podcast is currently in reruns. This was, show #79, was originally released August 8, 2010.)
Play it now!
Download Show #147 here: Show #147 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com
URLs mentioned/relevant to this show:
