Content Marketing – when done right – can bring your startup huge numbers of people interested and attentive to what you have to offer. This week, in Part 1, Bob and Patrick talk about the ins and outs of exactly what is content marketing, how do you as a self-funded startup make content marketing work, and some of the pitfalls to avoid.
Links:
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- Direct link to this show: http://startupsuccesspodcast.libsyn.com/ssp-39-content-marketing-part-1
