George and Dimitris
This week, Bob and Pat talk with the founders of a Greek children’s educational mobile app company, Anlock.
George Karavias and Dimitris- Ilias Gkanatsios clue us in on the specifics of successfully selling mobile apps for both Apple iPhone and Windows Phone 7 (they passed on Android – too hard to monetize), which of five marketing tactics work, and selling into 31 countries.
We also dig into the story behind their post: Windows Phone is currently FIVE times more profitable for us than the iPhone, as well as what mobile customers are like, localizing apps, dealing with both Apple and Microsoft, defining a tablet strategy, and lots more.
Want 2012 to be the breakout year for your startup? Why not do a MicroConsult with Bob Walsh? Instead of hypotheticals and too much information, Bob will work with you for an hour via Skype developing 8 to 10 specific todos that will get your startup in gear. Details at 47hats.com.
Play it now!
Download Show #126 here: Show #126 Or if you prefer, Subscribe to the podcast in Apple iTunes.
Bob Walsh blogs at 47Hats, is on Twitter at @bobwalsh or you can email him at bob.walsh@47hats.com.
Patrick Foley blogs at PatrickFoley.com, is on Twitter at @patrickfoley or you can email him at patrick.foley@microsoft.com
Relevant Links:
Anlock.
Windows Phone is currently FIVE times more profitable for us than the iPhone.
Anlock on Facebook.
Flurry – mobile analytics.
Microsoft Platform Ready.
Happy New Year! Keep up the good work in 2012!
I’ve just listened to the show #126 and I liked it but one thing was very disappointing. Once upon a time I was a software developer too but I’ve never showed an attitude similar to the attitude presented by George Karavias and Dimitris Gkanatsios.
They say that customers should ask for help and have no right to complain. I think that customer have full rights to call me an idiot when he finds bad translation in my application. Why? Because he pays me money and this money has no misspellings on it that would make my bank laugh at me.
The goal of a software creation process is not to make a developer happy but to fulfill the customer needs. A wrong translation is a defect which can be harmless but it can be harmfull too. So I advice my Greek colleagues more humble respect for their customers’ feelings.