Show #81 Ash Maurya: Effective Startup Market Research

The Startup Success Podcast

The Startup Success Podcast

This week in the first of a two-part podcast, Bob and Pat talk with Ash Maurya about both the Lean Startup theory and the gritty details of how and why you should do market research before you start cranking out code. If you’ve never done market research for your startup, you are going to want to take notes – this is what you need to hear, and do. Ash is both a leading light in the Lean Startup movement and is the founder of, and

Apologies for not having a show the past two weeks: work demands and family issues for both Bob and Pat got in the way. Now that things are somewhat back to normal, we will be taking steps to make sure there’s a new Startup Success Podcast every Monday afternoon (PT).

And a quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. – ads for startups by a Startup.

Download Show #81 here: Show #81 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh is on Twitter at or you can email him at

Patrick Foley is on Twitter at or you can email him at

URLs mentioned/relevant to this show:

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks


  1. peter says:

    Ash has some great points on how to start on and do well on ‘customer development’ in the early stages of a business.


  1. […] Bob Walsh and Patrick Foley have recently interviewed Ash Maurya and published that as a podcast. Since I am searching for information on how to do the Customer Development practically in the […]

  2. Running Lean says:

    […] interviews here: Show #81 Ash Maurya: Effective Startup Market Research Show #82 Ash Maurya: the one person lean startup Share and Enjoy: Filed Under: Podcasts, […]